Styling and fashion are two terms that are closely connected. Fashion trends are presented by designers at the leading fashion events in the metropolises of Europe, but also in the US.

In the following descriptions, I will divide styling and fashion into 3 different areas. This overview makes no claim to completeness and is meant to add a little lightness and entertainment to fashion and lifestyle. I would like to distinguish between:

-Designer fashion and models
-Off-the-rack fashion and
-Plus size fashion and models

Fashion styling

Designer fashion and models

Every year, the current fashion trends are presented on the runways of the haute couture metropolises such as Paris, Milan, and New York. Models with ideal measurements showcase the collections of the leading designers. At these so-called "fashion weeks," buyers and fashion fanatics sit at the catwalk and order, according to taste, the cuts and styles that are in for the season. Everything is represented here, from one-of-a-kind pieces to designs for everyday wear. The so-called prêt-à-porter wardrobes are then derived from them. For years now, this hasn't been a job just for women; male mannequins have conquered the runways of the fashion world as well. For the exquisite clientele, of course, the goal is to acquire the one piece that hopefully no one else owns, in order to show it off at the relevant galas. Derived from this and designed for the average consumer is then:

Off-the-rack fashion - styling and fashion

In standard ready-to-wear sizes and the style of the "average consumer," the fashion designs are offered in boutiques and department stores and, more and more often, in online retail as well. The fashion industry always works with a lead time of at least one season, since besides shapes and colors, the seasons, here mostly the spring/summer and fall/winter collections, have a decisive influence. The buyers at fashion houses or boutiques therefore always order far in advance, which of course involves a corresponding risk. In pandemic times like now, the risk is far higher. Online retail deserves special mention here, because despite these difficult times, the largest share of sales, in some cases over 50%, is made in the 4th quarter in the pre-Christmas business. This, however, increasingly comes at the expense of delivery services and, quite seriously, of an ever-growing number of returns, which smaller retailers in some cases can hardly handle anymore. Finally, we come to the area of:

Fashion styling

Plus size fashion and models - styling and fashion

The industry skillfully exploits the growing number of people with so-called extended sizes. The term "extended sizes" sounds negative. That's why a segment of its own, so-called plus size fashion, was opened up. Plus size models, who present the fashion especially in these clothing sizes, create attractive presentations both at fashion shows and online that address this market segment and thereby cleverly increase sales figures. An ideal marketing move by the fashion industry for this target group.